What Does FIXBAYONETS Mean?
Fix Bayonets isn’t about bayonets. It’s not about WW2, or the jungle, or some history lesson you’ll forget by lunch. It’s about the fight you’re in right now—the one you pick, not the one you’re handed.
I started this brand after walking away from the Marine Corps in 2021. No playbook, no parade—just me, some grit, and a fire to figure out what’s next. I’d seen too many friends come home after the military and stall out. Too many men—veterans or not—waiting for life to throw them a bone instead of hunting it down. That’s where this began: a reminder that the tools to build the life you want aren’t out there—they’re in you. You just have to use them.
“Fix bayonets” was the old call to get ready for the real shit—close quarters, no retreat, all in. Today, it’s my way of saying: pick your hill, lock in, and charge it. No excuses, no shame, no sitting around getting soft. The Corps taught me discipline and focus. Life has taught me they’re useless unless you aim them at something worth fighting for.
This brand is for men who aren’t done—who refuse to be the stereotype, the “fat vet” bitching about civilians, or the guy who peaked at 25. It’s for the ones who know the future isn’t waiting for them—it’s waiting on them. We’re here to kick you in the ass, not coddle you. To remind you that you’ve got the power to decide what your life becomes—whether you’re fresh out of uniform, stuck in a rut, or just tired of average.
Why? Because I’ve lost friends who couldn’t find their next fight. Because I’ve been the guy wondering if this is all there is staring down the barrel of pistol. And because I know you can do more—start a business, get jacked, chase a dream, whatever—if you stop waiting and start moving.
Fix Bayonets is your call to action. Own the fight. Lead your life. The war’s not over—it’s just yours now.
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